Alba B. is currently the Lead Analyst Product at On and has been a Lead Analyst at Electronic Arts since 2020. Previously, they held the position of Manager Marketing Analytics at Electronic Arts from 2024 to 2025, where they delivered data-driven insights that enhanced marketing ROI and campaign effectiveness. Alba also served as a Customer Insights Project Manager at Nestlé Nespresso from 2012 to 2019 and began their career as a Customer Intelligence Analyst at CaixaBank and as a Data Mining Consultant at Arvato Services. Their expertise focuses on transforming data into strategic insights to drive customer loyalty and campaign performance.
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