George Plomarity is a marketing and sales leader with over 15 years of experience in brand marketing, key account development, and team leadership. They currently serve as the B2B Marketing Director at On, where they lead a dynamic team and develop innovative marketing strategies for the North American wholesale channel. Previously, at ZEITBIKE, George significantly increased annual revenue from $800K to $4M and built a nationwide sales team. A lifelong outdoor athlete and accomplished 100-mile runner, they have a deep connection to the running community and are passionate about the transformative power of running. George holds a Bachelor of Arts in Philosophy from Texas A&M University.
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