Ines Castro is a Digital Product Manager specializing in CRM, currently exploring AI solutions integrated with Salesforce features. With a solid foundation in sales and customer service, they have previously held roles including Salesforce & CRM System Global Success Manager at EF Education First, where they managed the Salesforce roll-out across multiple regions and led innovative customer service strategies. Ines also served as the Project Lead for Global Customer Service, implementing Salesforce Service Cloud solutions to significantly enhance customer satisfaction rates. They hold a double degree in Economics and Law from the University of Navarra and furthered their studies with a Bachelor of Economics in International Business from University College Cork.
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