Isabela Lima is a Senior Data Scientist at On since October 2025, previously holding the same title at Babbel from March 2022 to May 2025, where Isabela developed a scoring model for predicting user affinity for premium memberships and personalized upgrade emails to enhance conversion rates. Prior to this, Isabela worked as a Researcher at Bundesanstalt für Materialforschung und -prüfung from October 2017 to September 2021, focusing on digital twins for bridges using advanced modeling techniques. Additionally, Isabela served as a Geophysical Project Leader and Geophysicist at CGG from May 2011 to August 2015, specializing in seismic data processing. Isabela holds multiple Master of Science degrees in Applied Geophysics from prestigious institutions including Delft University of Technology, ETH Zürich, and RWTH Aachen University, as well as a Bachelor's degree in Geophysics from Universidade Federal do Pará.
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