Lauren Elfvin is a strategic marketing and operations leader with over 15 years of experience in large, matrixed organizations, specializing in transformational growth and data-driven outcomes. Currently, Lauren serves as the Head of B2B Marketing at On, where they leverage their expertise in omnichannel strategy and execution. Previously, Lauren held several key roles at adidas, including Senior Trade Marketing Manager and Retail Activation Manager, and began their career at Coach Inc. as an Assistant Manager/Operations Lead. Lauren is pursuing a BA in Sociology and Business Administration at Portland State University, demonstrating a commitment to both professional and academic growth.
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