Sarah Benton is a strategic writer and creative narrative developer with nearly 20 years of experience in content marketing and sustainability copy. They have held significant roles at The North Face, IKEA, and the Ellen MacArthur Foundation, leading creative campaigns and developing impactful messaging strategies. Currently, Sarah serves as the Global Lead for Product & Innovation Communications at On. Passionate about nature and the environment, they have also worked extensively in the outdoor and sports industries, collaborating with high-profile athletes and influencers on various projects. Sarah earned a Post-Graduate NCTJ in Magazine Journalism from City College Brighton and Hove and studied Business Sustainability Management at the University of Cambridge.
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