Sarah Hedfors is a seasoned product leader with over 18 years of experience in the global sport and fashion industry. Currently serving as the Global Head of Product Management for Accessories at On, Sarah previously held the role of Global Senior Project Manager for Collaborations and Special Projects at HUGO BOSS and was the Chief Product Officer at ICANIWILL AB. Known for blending creativity with commercial focus, they have successfully led product management and business strategy at recognized brands like adidas and GANT. Sarah's educational background includes degrees in Business Administration, Advertising, and Fashion Illustration from various institutions.
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