Simone Fortunini

Simone Fortunini is a Senior Marketing & Digital Commerce Leader currently leading the digital category strategy for Apparel & Accessories at On, focusing on translating product innovation into measurable commercial outcomes. With over a decade of experience, Simone previously directed integrated brand campaigns across EMEA at Amazon, managing consumer insights and high-impact marketing initiatives that increased customer acquisition and revenue. At Prime Video, Simone led transformative global marketing campaigns, achieving notable successes such as the global launch of "Culpa Mía." Simone's expertise lies in digital storytelling, campaign ecosystems, and driving category growth through innovative strategies.