Thiago Cruz

Thiago Cruz is an experienced creative leader currently serving as the Global Head of Brand Creative at On since September 2025. Previously, Thiago held the position of Chief Creative Officer at Grey from December 2022 to September 2025 and was the Global Executive Creative Director at AKQA, where leadership included global creative responsibilities for The Coca-Cola Company. Earlier roles include Chief Creative Officer at BBDO Worldwide, Creative Director at Pereira O'Dell, and Global Creative Director at Publicis Italy, overseeing significant brands such as Stella Artois, Corona, Diesel, and Heineken. Thiago's career also features key creative positions at Ogilvy New York, FCB Chicago, Leo Burnett Lisbon, and Neogama BBH, working with notable clients across various industries. Thiago holds a Bachelor's degree in Social Communications specializing in Advertising and Marketing from ESPM, completed between 2002 and 2006.