Yishai Fried

Yishai Fried is an accomplished marketing professional with extensive experience in performance marketing and growth strategy. Currently serving as the Performance Marketing Lead at On since July 2023, Yishai previously held significant roles such as Go-To-Market Lead at heycar, where successful market launches and digital analytics solutions were implemented, and Head of Marketing & Growth at OLX Autos, overseeing customer acquisition strategy and team mentorship. With a solid foundation in online performance marketing from positions at foodora, Intomedia TLV, D-say, and MediaCom Israel, Yishai specializes in managing performance campaigns across various platforms. Educational credentials include a Bachelor of Arts in Psychology from Bar-Ilan University, a focus on conversion rate optimization from CXL, and completion of a Marketing Week Mini MBA, along with continuous learning through Reforge.