Michael M. has a diverse work experience in digital content management and writing. Michael started their career as a Research Intern at the Mackinac Center for Public Policy in 2010. Michael then worked as a Contributing Reporter for the student free press association and a Reporting Intern at The Daily Caller in 2011. Michael served as a Collegian Web Editor at Hillsdale College from 2008 to 2011.
In 2012, Michael joined Topix as a Staff Writer and later worked as a Content Manager at Redux, where they curated world news and managed channel content. From 2013 to 2018, they provided freelance writing and reporting services for various companies, including NerdWallet, Loka.com, Blorge.com, and TMCnet.
In 2014, Michael joined LEWIS Pulse as a Copywriter and was promoted to Senior Copywriter in 2017. Michael then moved to ON24 in 2018, initially serving as a Digital Content Manager before becoming the Global Lead of Digital Content in January 2022.
Throughout their career, Michael has gained extensive experience in digital content creation, management, and journalism.
Michael M. attended Hillsdale College from 2006 to 2011, where they obtained a Bachelor of Arts degree in Speech and Journalism. In terms of additional certifications, they obtained several from various institutions. In 2022, they received the "Google Analytics 4 For Marketers" certification from Trust Insights. In 2021, they obtained the "Inbound Certification" from HubSpot Academy, the "Advanced Content Marketing" certification from LinkedIn, the "Google Analytics Essential Training" certification from LinkedIn, the "Building an Integrated Online Marketing Plan" certification from LinkedIn, the "Business Storytelling with C.C. Chapman" certification from LinkedIn, the "Content Marketing Foundations" certification from LinkedIn, the "Online Marketing Foundations" certification from LinkedIn, the "SEO Foundations" certification from LinkedIn, and the "UX Foundations: Content Strategy" certification from LinkedIn. In 2020, they obtained the "B2B Marketing Pro" certification from Forrester SiriusDecisions and the "Conversational Marketing" certification from Drift. Additionally, they hold a "Become a Content Strategist" certification from LinkedIn Learning, although the specific dates of completion are not provided for this certification.
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