On2Off they are adamant that estimating the ROI of an online advertising campaign must now become a habit for a store manager rather than just an activity for a digital analyst. In other words store managers may only speculate as to which online channel has increased their turnover the most. They therefore made the decision to solve the problem bygiving the store the same dynamic reactivity as e-commerce. Drive to store refers to a group of activities that can enhance visits and sales to a business. Here they are referring to advertising campaigns that aim to entice new customers and increase sales in the business. Model of analysis used to track the rise in visitors to a particular location.

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