One20 is a go-to-market strategy advisory firm working with B2B tech startups and scale-ups.

We help founding teams and commercial leaders cut through the noise of getting to market. Whether you're entering a new market, repositioning an existing product, or looking to grow from within your current customer base — we bring the clarity, structure, and experience to make it happen.

Our core services:

→ Go-to-Market Strategy — end-to-end GTM design for B2B tech companies, from ICP definition to channel strategy and commercial execution.

→ Market Studies with Jobs-to-Be-Done — research-driven market analysis using the JTBD framework to uncover real customer needs and opportunities.

→ Internal Expansion — helping B2B startups unlock growth from within their existing customer base and operations.

Every engagement is tailored. We don't do templates or off-the-shelf playbooks. We work closely with your team to build a strategy that fits your stage, your market, and your ambition.

Based in Europe. Working with ambitious B2B teams wherever they are.

One20

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One20

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Teams

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