David Hughes is a digital transformation and eCommerce optimisation leader with over 30 years of experience. Currently, Hughes serves as the Director of Digital Experience at OneAdvanced, leading the company's digital transformation efforts. Previously, they held key positions at major organizations such as American Express, Barclaycard, and Expedia, where they focused on enhancing digital customer experiences and driving online innovation. Hughes has also founded Nodal Consulting, providing consultancy services aimed at transforming digital channels and team development across various sectors.
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