Sam Dempster is a seasoned customer experience and advocacy leader with over 18 years of experience driving customer loyalty and brand advocacy. They have held roles at Barclays, where they progressed from Accounts Consultant to Senior Client Insights Manager, enhancing customer experience and data strategies. At Sage, Sam served as Advocacy Programme Manager and Senior CX Data Manager, developing global strategies for customer advocacy and experience. Currently, they are the Director of Customer Community and Advocacy at OneAdvanced and also contribute as a Non-Executive Director at Space North East, focusing on sustainable growth and social impact. Sam holds a Bachelor of Science in Architectural Technology from Northumbria University and a Diploma in Design from Newcastle College.
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