Jeff Knapple is a seasoned professional in the sports industry, currently serving as a Senior Advisor for Partnerships at Elevate. Knapple's career began in corporate consulting, where they helped brands harness sport and entertainment marketing. In 1998, they played a pivotal role in the first third-party representation of a sports team, orchestrating the Staples Center Naming Rights partnership with the Los Angeles Lakers, Clippers, and Kings. Over the years, Knapple has closed more than 25 naming rights deals globally, generating over $2.5 billion in sponsorship revenue. With extensive experience as a C-Suite executive dating back to 1990, Knapple continues to advocate for the strategic importance of sports and entertainment across various companies.
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