Jonathan Casbon is a Senior Strategic Sports Sponsorship & Partnerships Leader with extensive experience in commercial rights exploitation in both rightsholder and agency settings. They have held key positions, including Head of Partnerships at Norwich City Football Club, where they managed a diverse partner portfolio and implemented growth strategies. Previously, Jonathan worked as a Commercial Executive at Football DataCo Ltd, enhancing the value of data rights, and as a Commercial Development Manager for the EFL, where they secured significant partnerships. Currently, as the Commercial Project Director at Elevate, Jonathan directs key projects and serves as the primary contact for the San Francisco 49ers in the UAE. Jonathan holds a BA in Business with Accounting from University College Northampton and an MSc in Sports Management & The Business of Football from Birkbeck, University of London.
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