Elevate
Jonathan Patterson is an experienced professional in sports and entertainment, currently serving as Senior Director, Partnerships at Elevate, a sports agency established in collaboration with prominent partners such as the San Francisco 49ers and Ticketmaster. In addition, Jonathan holds the position of Non-Executive Director at the Irish Football Association Stadium Development Company, overseeing operations and governance for the National Football Stadium. Previous roles include Senior Director of Sponsorship Sales & Servicing at SPORTFIVE and Director of Sponsorship Sales at Tennis Australia, where notable partnerships were secured. Jonathan's career began at AlphaSights with various roles in corporate and capital markets, complemented by an MBA from NYU Stern School of Business and another from HKUST Business School, alongside a BSc (Hons) in Economics and Management from the University of Bristol.
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Elevate
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Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales, strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more. For more information, follow Elevate on X and Instagram @OneElevate_