Daniel O'Keeffe is a strategic and purpose-driven product and merchandising leader with over two decades of experience in the industry. They have held significant roles, including Chief Product Officer at O'Neill since 2021, where they lead multiple departments and oversee global collections. Previously, Daniel served as Buying and Merchandising Director at Outdoor and Cycle Concepts Ltd, managing a large team and driving commercial strategies. Daniel holds a Bachelor's degree in Leisure Management from Buckinghamshire New University.
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