Yijun Lu is an experienced Strategy Insight Manager at OnePlus since September 2019, specializing in market competition analysis, strategic planning, and operational system development. Key achievements include successfully establishing a retail presence across 20 provinces for the OnePlus 9 series and optimizing business models through comprehensive data analysis. Prior to OnePlus, Yijun worked at Mobike as a Strategy & Operations professional, focusing on market strategy and user growth in Southeast Asia, Australia, and India. Yijun also served as a Consultant at Deloitte China, specializing in industry research and consumer insights, and was involved in the start-up team at Eurasia Partners, organizing the first international student job fair. Yijun holds a Master of Science in International Planning from UCL and a Bachelor of Laws in Political Science and Public Administration from Fudan University.
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