OnePulse
David A. currently serves as Global Sales Director at OnePulse since May 2021, leading efforts to provide brands with agile insights into consumer opinions for effective marketing strategies. Prior to this role, David A. held various positions at Kantar from February 2014 to April 2021, including Enterprise Account Executive and Business Development Director for the Media Division, focusing on media measurement and insights. Earlier experience includes senior positions in sales at AdGooroo and involvement in early career sales roles across multiple industries such as insurance, hospitality, ecommerce, and digital marketing from 2005 to 2014. David A. earned a Bachelor of Arts in Accountancy from Birmingham City University.
OnePulse
OnePulse is a digital platform that makes market research engaging, producing real-time consumer insights effectively and inexpensively. Via its web-based portal, OnePulse enables businesses to access consumers in two ways: by building a branded community and also by accessing the general OnePulse consumer community. For consumers, OnePulseis a dedicated mobile app that allows them to easily respond to Pulses of up to three questions. OnePulse rewards its users both financially and through interactive gamification within the application. The tech industry has called OnePulse "the Twitter of consumer insight"; it takes response rates, response times and user engagement to levels never-before-seen by conventional digital surveys. With this real-time platform, businesses will understand consumers better, in turn promoting confident decision-making and driving profitability.