Gena Lanoce

Gena Lanoce is a Marketing Operations Specialist at OneStream Software, a role commenced in March 2023, following an internship in the same company as a Marketing Operations Intern from June to August 2022. In the internship, Gena managed and audited the HubSpot platform to enhance the marketing database of over 400,000 contacts, ensuring data integrity and optimization, while also maintaining Salesforce operations dashboards and facilitating monthly reports that identified $10M in pipeline discrepancies. Prior experience includes working as a Tele-Counselor for the Office of Undergraduate Admissions, managing prospective student information while conducting an average of 150 calls weekly to assist with the admissions process. Additionally, Gena served as a Student Consultant for Brown-Forman, contributing to a marketing strategy project for Herradura Tequila through in-depth market analysis. Gena holds a Bachelor of Science in Business Administration with a Major in Marketing and a Minor in Sport & Entertainment Management from the University of South Carolina, completed in December 2022.