Alexander Moruga

Alexander Moruga is a Senior Product Designer with extensive experience in enhancing user experiences across various industries. Currently at Onfy since March 2022, Alexander focuses on improving online pharmaceutical purchasing and has successfully increased add-to-cart conversion by 16% and reduced cart abandonment by 28%. Previously, at Raiffeisen Bank International AG from June 2019 to March 2022, Alexander worked on optimizing the Raiffeisen Business app, managing projects from concept to delivery, and significantly reducing FTE through redesigned workflows. Notable achievements include designing complex banking products and contributing to the design system. Prior experience at Alibaba Group involved improving mobile apps for merchants, where Alexander enhanced user engagement and reduced order cancellation rates.