Priti Shah is a seasoned professional in the payments sector, having transitioned from a professor to a leader in the industry in 2005. Priti co-founded and served as CEO of Payswiff, helping to establish it as a leading omni-channel payment services provider until 2024, when Priti took the helm as co-founder and CEO of GoSure.AI, an innovative platform in insurance technology. Throughout their career, Priti has been recognized with numerous accolades for contributions to digital payments and gender equality in fintech. Priti is also actively involved in mentoring startups and participating in incubation programs at IIM-A and Mumbai University.
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