Basma S. is an accomplished e-commerce specialist with extensive experience in managing online retail operations and enhancing customer engagement. Currently employed at Calzedonia Group since August 2022, Basma S. has previously worked as an e-commerce professional at Cheese Republic from October 2019 to February 2022, where responsibilities included managing the online shop, creating product descriptions, developing weekly newsletters, and providing customer service. Prior to that, Basma S. gained experience in sales business development at Renault Retail Group through a student position, focusing on the implementation of a pop-up store project. Educational qualifications include a specialized Master's degree in Manager Marketing Data and E-commerce from SKEMA Business School, along with a Master's degree in Management & International Business from Université Paris-Est Créteil, and a Bachelor's degree in English-Chinese International Commerce from Université Paris 8. Additionally, Basma S. completed Mandarin Chinese language courses at 北京联合大学 and holds a BTS in Tourism from Lycée René Auffray.
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