Lin Yu is a UX and digital marketing consultant with over 8 years of professional experience in design, specializing in all phases of the product design cycle. Lin founded MuDesign and has held key roles at various companies, including Senior User Experience Designer at TD Securities and Senior User Experience Consultant for the Ontario Government. Currently, Lin's work at Sotco Financial Strategies Inc. focuses on user-friendly interface design and successful marketing strategies that have significantly increased user engagement and sales. Lin holds a Master's degree in Inclusive Design from OCAD University and a Bachelor's degree in Art Design from Renmin University of China.
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