Elena Obygraikina has extensive experience in key account and trade marketing management, currently serving as a Key Account Manager and Trade Marketing Manager at Ontex since July 2014. Prior to Ontex, Elena worked at Coca-Cola Hellenic Bottling Company from 2012 to July 2014 as a Trade Marketing Manager for the spirits category. Earlier career experience includes over seven years at SABMiller, where Elena held various positions including Area Trade Marketing Manager, Channel Trade Marketing Specialist, and Regional Trade Marketing Coordinator, focusing on trade marketing initiatives and regional strategy planning. Elena holds a degree in economics and sociology of labour from Russian State Social University, obtained between 1999 and 2004.