Fatima Baloch

Fatima Baloch currently serves as a Senior Brand Manager at Ontex, where responsibilities include devising portfolio strategies, leading brand innovation for Baby & Femcare products, and conducting consumer behavior studies. Fatima's previous experience includes roles as Brand Manager at Ontex Pakistan and Brand Marketing Specialist at Dawlance Group of Companies, where campaign management and marketing communication strategies were key focuses. Fatima's career commenced in the marketing sector at Gul Ahmed Group and Schneider Electric, with a solid educational background in Marketing and Advertising from the Institute of Business Management.