Ichrak LOTFI is an accomplished IT Project Manager at Ontex since October 2023, overseeing multiple end-to-end projects including SaaS, web applications, ERP, and AI, while employing agile methodologies with multidisciplinary teams. Previously, at 3M, Ichrak served as an E-commerce and lead generation project manager, supporting sales teams and analyzing distributor sites to drive e-commerce growth. Prior experience includes serving as a CRM and Digital Project Manager at BSH Electroménager, where responsibilities involved managing email campaigns and optimizing brand websites, as well as a web editor at SPARTOO.COM with a focus on SEO and content development. Ichrak holds a Master's degree in Digital Entrepreneurship from EM Normandie Business School and an MS in Management Data & E-commerce from SKEMA Business School.
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