OnTrak Software
Todd Grote has extensive work experience in various roles and industries. Todd started their career in 1995 as the Client Relations Director for Store Level Service Group LLC, where they were responsible for managing 5 major clients and generating annual revenues of over $2 million. In 2005, they joined The Media Group as the Sponsorship Sales Manager, overseeing business development and advertising sales for four national cable TV networks. During their time there, they successfully sold the company's first national sponsorship package to a leading ATV manufacturer. In 2007, Todd joined Maxel Partners as a Principal/Lead Consultant, specializing in inbound marketing and business development for small- and medium-sized businesses. Todd managed a client base that included both early-stage startups and well-established companies, directly generating over $1 million in revenue. Most recently, in 2014, they became the Vice President of Sales and Marketing at OnTrak Software.
Todd Grote attended the University of Evansville from 1984 to 1988, where they obtained a Bachelor of Arts degree in Marketing/Communications. In terms of additional certifications, Todd obtained a certification in Digital Marketing from HubSpot Academy in June 2021 and a certification in Marketing on LinkedIn from LinkedIn in June 2020.
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OnTrak Software
ABOUT ONTRAK OnTrak delivers innovative software solutions to help beer, wine and spirits distributors track, measure and manage point-of-sale (POS) marketing, line cleaning, and tap handle surveying activities. For more than 10 years, OnTrak has successfully provided software solutions to the beverage alcohol distribution industry including ten of the Top 20 beer distributors, and three of the Top 10 wine and spirits distributors. WHY ONTRAK? OnTrak enables sales, marketing, and print shop personnel to closely monitor their investments in POS marketing including: custom printed signage, permanent POS, beverage menus, and beverage sampling – providing wholesalers unmatched cost savings. Using OnTrak, operational and sales personnel are also able to more easily verify draught system compliance and measure tap handle market share. ONTRAK’S PRODUCT PORTFOLIO - SignTrak - Manages the custom POS signage process - order, production and placement; tracks and lowers POS costs, speeds time-to-market, and helps prove supplier marketing allowances. - MenuTrak - Automates the configuration, approval and production of custom beverage menus and signs; tracks and manages costs and improves supplier bill-back recovery. - PermaTrak - Controls permanent POS inventory from receipt, to order, through picking and placement; tracks location, POS costs and retail value; and assists with compliance to local regulations. - LineTrak - Tracks verification of draught system compliance; provides line cleaning assignments and scheduling with GPS vehicle tracking; monitors general survey question responses. LineTrak includes Tap Handle Survey tools to gather market intelligence and maximize tap presence in restaurants and bars. - SampleTrak - Records and reports on beverage samplings, including what was sampled, where and to whom, with tasting comments; tracks sample inventory costs and recovers supplier bill-backs.