Patrick Linder

Patrick Linder has extensive work experience in marketing and strategic initiatives. Patrick is currently working at Ookla as the Senior Director of Strategic Initiatives. In this role, they oversee various aspects, including market understanding, target audience analysis, strategic roadmap creation, messaging, go-to-market planning, product launch support, and sales prep and enablement.

Prior to Ookla, Patrick worked at RootMetrics, where they held multiple roles. Patrick served as the Executive Director and Head of Marketing and Customer Experience, responsible for developing marketing strategies, conducting market research, and implementing messaging and positioning frameworks. Patrick directed a comprehensive and integrated marketing plan and created segment-specific messaging and go-to-market strategies.

Before RootMetrics, Patrick was the Content, Editorial, and PR Director at IHS Markit | Technology. Patrick led messaging and editorial development across eleven business lines and managed PR activities to enhance brand awareness. Patrick also developed content to support product deliverables and marketing efforts.

Patrick also has experience as an Editorial Director and Communications Manager at RootMetrics. As the Editorial Director, they focused on content strategy and development for a major business line, and they led a messaging overhaul and narrative redesign. As the Communications Manager, they directed external communications and developed annual consumer communications strategies.

In addition, Patrick worked as a Marketing Writer at RootMetrics, where they developed and maintained the brand voice, style, and execution of copy. Patrick also created the company's blog and developed copy and messaging for the launch of the RootMetrics website.

Overall, Patrick Linder's work experience spans across marketing strategy, messaging and positioning, content development, brand awareness, and communications.

Patrick Linder has a strong educational background. Patrick obtained a PhD in English--American Literature and Culture from the University of Washington, where they studied from 1997 to 2005. Prior to that, they completed their undergraduate studies at The University of Kansas, earning a Bachelor of Arts degree in English / American Studies from 1993 to 1997.

In addition to their academic degrees, Patrick has also obtained several certifications related to marketing. In 2010, they earned a Certificate of Marketing Management from the University of Washington. Since then, they have obtained various certifications such as Advanced Lead Generation, Advanced Product Marketing, Integrated Marketing Communication Strategies, Lead Generation Foundations, and Marketing Foundations: Customer Decision Journey, which were obtained from LinkedIn. Patrick has also received certifications in Foundations, Launch, Market, and PMC Level III from the Pragmatic Institute in 2020.

Overall, Patrick Linder has a diverse educational background with a strong focus on English literature and culture, as well as a specialization in marketing, as demonstrated by their certifications.