Pete Russell

Pete Russell began their career in 2005 as Co-founder of Swheet, a Mini Green Smoothie company. In 2007, they co-founded Source Food & Drink, an operations fulfilment company for specialised food and beverage brands. Pete exited as a Director and Shareholder in April 2009, 22 months from launch. In 2008, Pete founded Ooooby, a decentralised marketplace for small-scale producers to sell through a national network of independent regional hubs.

Pete Russell attained a Bachelor's degree in Economics & Finance from Western Sydney University in 1991.