Thomas Hoyer has extensive experience in marketing communication, brand marketing, and supply chain management within the automotive industry. Currently serving as the Manager of Literature & Point-of-Sale at Adam Opel AG since March 2010, Thomas is responsible for the creation and localization of marketing materials, along with creative development and budget management. Previous roles include significant positions at General Motors - GM Europe, where Thomas led the integration of sales systems across Chevrolet Europe, managed product allocation, and oversaw material forecasting and order fulfillment for Astra and Zafira. Thomas also held managerial positions at Opel Austria Vertrieb GmbH, focusing on marketing and vehicle distribution, and earlier career roles included demand planning and order processing at General Motors and Fiat Group. Thomas holds a Diplom degree in Wirtschaftsingenieurwesen, earned from 1984 to 1991.
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