Opel is one of Europe’s largest automakers. Opel was founded by Adam Opel in Rüsselsheim, Germany in 1862. 

Automotive

Opel

Opel's headquarters in Rüsselsheim am Main, Germany

This department focuses on overseeing and optimizing operational strategies and marketing initiatives across various regions.

Regional Operations

This department focuses on the development and innovation of creative design solutions across various domains including exterior, interior, and user interface design.

Creative Design

The Marketing and Brand Management team at Opel is responsible for developing and executing marketing strategies that elevate the Opel brand across Europe. They manage advertising campaigns, pricing structures, and promotional efforts to ensure cohesive brand messaging while analyzing market trends to optimize performance. This team also oversees creative direction and innovative concepts for vehicle design, aiming to enhance customer engagement and brand loyalty.

Marketing and Brand Management

This department provides expert guidance and support in commercial transactions and client relations.

Commercial Advisory

This department focuses on the design, development, and implementation of engineering projects and solutions.

Engineering Department

This department manages internal and external communications, brand messaging, and public relations for the organization.

Corporate Communications

The Marketing and Communications team at Opel is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and engagement in the competitive automotive market. This team manages media relations, online communication, and social media platforms, ensuring cohesive messaging that resonates with customers. Additionally, they analyze market trends and pricing strategies to effectively position Opel’s offerings and drive sales growth across Europe.

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Other teams

Creative Design

Marketing and Brand Management

Commercial Advisory

Engineering Department

Corporate Communications

Marketing and Communications