J Eatedali is an experienced leader in the gaming and entertainment industries, currently serving as President of Open World since January 2025, focusing on enhancing gaming culture through innovative activations. Prior to this role, J Eatedali was the Head of Advisory for Gaming and Esports at United Talent Agency, bridging connections between game studios, brands, and gamers. A notable tenure at Twitch as Co-Head of Global Talent Business included negotiating exclusive agreements with top user-generated content creators. Experience at Activision Blizzard involved developing commercial strategies to maximize revenue and adapt to digital sales trends. Earlier roles included key positions at Disney, where J Eatedali managed digital distribution agreements and contributed to innovative business models. J Eatedali holds a B.S. in Business Administration from USC Marshall School of Business and a J.D. from Loyola Law School.
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