Travis Scoles is an accomplished professional in advanced advertising, currently serving as Executive Vice President at Paramount since February 2022, overseeing the Advanced Advertising business and leading initiatives in sales, operations, data science, and product development for key advertising platforms, notably Vantage. Additionally, Travis holds the position of Senior Vice President at the U.S. Joint Industry Committee and serves as Board Chair for OpenAP. Previously, Travis was Senior Vice President of Advanced Advertising at ViacomCBS, where responsibilities included product management and driving measurement innovation. With extensive expertise developed through various roles at Schireson and Kantar Retail, including Partner and Director of Client Services, Travis specializes in data science and engineering to enhance advertising strategies. Travis earned a BA in Economics from Amherst College in 2008.
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