Carolina Cabeza

Carolina Cabeza is a seasoned marketing professional with extensive experience in performance marketing, digital acquisition, and account management across various industries. Currently serving as Performance Marketing at OpenClassrooms, Carolina has successfully increased student applications by 15% while reducing marketing investment by 40%. Previously, as Digital Acquisition Lead at Alchimie, strategic market penetration and mobile acquisition campaigns were developed, alongside managing cross-functional projects and a team of traffic managers. Carolina's earlier roles include Associate Account Strategist at Google, Senior Account Manager at Reads Design, and various marketing and administrative positions with organizations such as Microsoft and the Spanish Embassy. Carolina holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and an Honours Bachelor's degree in Economics and International Trade from the Universidad de Zaragoza.