Li Tan is an experienced professional in data analysis and decision science with a strong background in marketing analytics. Currently serving as a Senior Decision Scientist at Opendoor since August 2025, Li previously held positions at NerdWallet as a Senior Lead Data Analyst and Lead Data Analyst, where responsibilities included collaborating with marketing teams to evaluate campaign performance and managing media channel reports. Prior experience at AKQA as a Marketing Data Analyst involved enhancing digital campaign outcomes for Clorox, developing predictive models, and implementing A/B testing to improve engagement rates. Early career experience includes internships as a Data Scientist at Turbo Financial Group and PayPal, focusing on machine learning and user experience enhancements. Li holds a Master's degree in Computer Software Engineering from International Technological University and a Bachelor's degree in Mathematics from the University of San Francisco.
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