OpenGiving | Redefining Crowdfunding Through Commerce

Traditional crowdfunding is broken. It relies entirely on one-time financial donations, like cash or credit card payments, sidelining the millions of supporters who want to help but don’t have spare money to give.

In 2024, a study of over 500,000 GoFundMe medical and emergency campaigns revealed that more than 83% of campaigns failed to reach their goals, 17% receiving nothing at all, while the top 5% collected over 50% of all donations made. Success often depends more on the size of a person’s personal network than the urgency of their need, leaving both underserved campaigners and willing supporters excluded from the system.

OpenGiving is the Solution
At OpenGiving, we’re building a cause-driven, peer-to-peer marketplace where anyone can sell goods and automatically direct a portion of the proceeds to a fundraising campaign of their choice. This allows supporters to turn unneeded items into real impact, creating a new, sustainable funding channel and democratizing the way people support causes.
Campaigns gain visibility through marketplace activity, and anyone can contribute simply by shopping. Each listing clearly shows the profit split and the specific campaign it supports, making the process transparent, impactful, and easy to trust.

At OpenGiving, we’re building a movement, starting by making giving more accessible, transparent, and powered by the community.

OpenGiving

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