Rick Rodriguez is currently involved in market expansion at OPENLANE, an online marketplace for auto dealers, since October 2023. Prior to this role, Rick served as Vice President of Dealer Sales at KAR Global from January 2021 and held the position of Regional Sales Director, West at BacklotCars from September 2019 to January 2021. Rick's experience includes being Regional Director, Northwest at Edmunds and Multimedia Account Executive at Southern California News Group, where direct sales and client relationship management were key responsibilities. Rick has a strong background at Cox Automotive, where roles included Regional Sales Director and District Sales Manager, focusing on team development and revenue growth. Rick's early career included a position as Market Area Manager at Credit Acceptance Corporation, emphasizing relationship building and coaching for automotive dealers.
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