Rida K. is an accomplished professional with over 14 years of diverse experience in product marketing and management. Currently serving as the Director of Product Marketing at Opensignal, Rida has previously led product strategies at TELUS, focusing on emerging technologies, and founded UXTRA, a digital agency providing integrated product design and marketing solutions. Rida holds an MBA in Marketing from the University of Central Punjab and has certifications as a Certified ScrumMaster (CSM®) and Certified Scrum Product Owner (CSPO®). Throughout their career, Rida has demonstrated a strong commitment to customer empathy, cross-functional alignment, and data-driven decision-making.
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