Yue Li is a seasoned marketing professional with extensive experience in app marketing and user acquisition. Currently serving as a Senior App Marketing Specialist at OpenTable since April 2024, Yue previously worked at KAYAK from January 2021 to May 2024 in various roles, including User Acquisition Manager and Product Localization Manager for the APAC region. Expertise includes Google Ads, Apple Search Ads, Meta Ads, MMP tracking, user engagement analysis, budget planning, and SEO content optimization. Yue began a career in localization at KAYAK as a Localization Project Manager for SEO. Yue holds a Bachelor of Arts degree in American and Asian-African Studies from Humboldt-Universität zu Berlin.
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