Deepika Babu is a strategic marketing leader specializing in demand generation for B2B SaaS companies. Currently serving as a Senior Marketing Manager at OpenText, Deepika drives pipeline and revenue growth through innovative marketing strategies. Previously, they held various roles at Whatfix and Freshworks, spearheading high-impact field marketing initiatives and collaborating closely with sales teams to accelerate enterprise engagement. Deepika began their career with internships in communication and features writing, contributing significantly to early-stage projects. They are pursuing a Master of Science in Electronic Media from the College of Engineering, Guindy.
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