Christopher Morrow serves as the Director of Advanced TV at OpenX since July 2025, previously holding the role of Principal Client Partner at Samba TV from June 2022 to July 2025. At Samba TV, Morrow facilitated smarter video advertising decisions by connecting Linear Television with Digital Video through first-party ACR data. Morrow has significant experience in account management and sales, having worked at BET as a Senior Account Executive and Account Executive from November 2013 to June 2022, where key achievements included closing a $9M Upfront deal and significantly increasing advertising revenue. Morrow also held roles at Acep Trylive, CBS, M.M.T. (Major Market Television) Sales, Lotus Pictures, and Universal Music Group, showcasing a strong background in sales and marketing across various media platforms. Morrow holds a Bachelor's degree in Broadcast Management from Washington State University.
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