Scott Snell

VP Exchange Optimization at OpenX

Scott Snell has a diverse work experience spanning various industries and roles. Scott is currently serving as the Head of Product Optimization and Analytics at OpenX since July 2022. Prior to this, they worked as a GCP Cloud Cost Management Consultant at OpenX from February 2019 to June 2022, where they played a crucial role in migrating the technology infrastructure to GCP.

Before their tenure at OpenX, Scott worked as a Consultant at Ranker in 2019, where they assisted with updating the Ranking algorithm for ranker.com. Prior to that, they had their own ventures as an Entrepreneur/Investor in Various Projects from January 2005 to February 2019. In this position, they developed profitable web publishing systems and leveraged SEM techniques to drive targeted traffic across different product categories.

Scott's earlier experiences include being a Co-founder at GoTo.com, Inc from January 2016 to September 2018, where they launched a new type of search engine. Scott also worked as a Consultant at Ranker from June 2013 to June 2014. Additionally, they were a Consultant at Spot Runner from 2008 to 2009 and held senior-level positions at Goto.com / Overture Services from 1999 to 2003, where they managed advertiser product management teams and led various system development projects.

Scott began their career as a Consultant at Los Angeles Times, where they designed and implemented lead generation tools and led sales and marketing automation projects. Scott also worked as a Marketing Associate at Los Angeles Times, where they developed marketing information systems. Before that, they served as a Research Intern for Motorola in Hong Kong, where they conducted strategic analysis for the Chinese TV manufacturing industry.

Overall, Scott Snell has demonstrated a strong background in product optimization, analytics, cloud cost management, entrepreneurship, and management of technical projects throughout their career.

Scott Snell earned a Bachelor of Arts degree in Psychology and Sociology from UCLA in 1987. Scott then went on to pursue a Master of Arts degree in East Asian Studies from The University of Texas at Austin, which they completed in 1994. During the same period, they also obtained a Master of Business Administration degree in International Marketing from the Texas McCombs School of Business.

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