Matti Parviainen

CPO, Founder at Operating

Matti Parviainen has a diverse range of work experience spanning from 2008 to 2023. Matti began their career as a Seasonal Trainee at Nokia, where they worked on concepting, prototyping, and user research for home- and family-related projects. After this, they worked as a Concept Designer at Demola/Sanoma News, creating profitable mobile applications for the Finnish market. Next, Parviainen served as a User Experience Consultant at Idean, conducting user research and testing in product and service development projects. During this time, they also wrote their master's thesis on usability guidelines for mobile touchscreen user interfaces.

Parviainen then joined Futurice as a UI & Concept Designer, leading frontend-intensive projects and focusing on usability, UI design, and concept design. After this, they worked at Reaktor as a Functionality Architect, determining and designing software functionality based on user and business needs. Matti then moved on to Rally Software, where they worked as a UX Designer for Flowdock, optimizing the user experience and contributing to the product development team in Helsinki.

In 2015, Parviainen joined Wolt as a Service Designer, collaborating with a team of designers, developers, and businesspeople to create a fast and simple mobile payment solution for handling physical-world payments. Matti then co-founded a digital commerce agency called Columbia Road, serving as a Managing Consultant and later as a Principal Consultant. In these roles, they focused on increasing customer satisfaction and led projects related to UX.

In 2020, Parviainen became an Advisor for digital customer experience at FRENN, a Helsinki-based contemporary menswear line with a sustainable approach to manufacturing.

Currently, they are the CPO and Founder of Operating, where they are building tools for agency and consulting leaders to improve efficiency and motivation within their teams. This venture is independent, bootstrapped, and characterized by a fast-paced approach.

Matti Parviainen obtained their M.Sc. degree in Usability, Software engineering, Economics, Design, and Management from Teknillinen korkeakoulu-Tekniska högskolan, where they studied from 2003 to 2010. In addition to their degree, they also obtained several certifications, including Certified Scrum Master from Scrum Alliance in December 2010, Growth-Driven Design Certified from HubSpot Academy in April 2020, and Inbound Certified, also from HubSpot Academy, in April 2020.

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