Ophena

Anton Fast is a co-founder and CEO of Ophena, a Swedish equestrian brand renowned for its innovative magnetic stirrups, a venture they launched in 2018. In 2023, Anton co-founded EliteCart, a high-converting shopping cart for Shopify brands, and in 2025, they introduced ElitePopup, a lead capture platform designed to enhance subscriber engagement. Anton holds a Master’s Degree in Entrepreneurship and Business Design from Chalmers University of Technology, where they also earned a Bachelor's Degree in Business Development and Entrepreneurship in Construction and Real Estate.

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