Scott Watson is a creative analyst and manager with extensive experience in marketing analytics, specializing in quantitative and qualitative programs aimed at providing actionable insights. They have held various roles, including Research Assistant at the University of Hertfordshire and Director of Marketing Sciences at Opinium. Scott has a strong background in academic research and has successfully introduced interactive graphical dashboards to enhance stakeholder engagement. With a Master of Science in Research Methods in Psychology, Scott promotes ongoing education and development for both themselves and their colleagues.
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