Hans D. B.

Hans D. Betten is a seasoned marketing professional with extensive experience in direct mail marketing and team leadership across various industries. Currently serving as Senior Manager of Direct Mail at OppFi since August 2021, Hans drives consumer financial product marketing initiatives focused on growing qualified applications and revenue. Previously, Hans held a Senior Manager role in SMB Marketing at Indeed.com, overseeing global B2B direct mail acquisition programs and leading a specialized marketing team. With a strong foundation in direct mail processes developed at Indeed.com, Hans has also designed impactful campaigns at Conrad Direct, where responsibilities included customer retention and acquisition for diverse clients. Hans began professional experience at Enterprise Rent-A-Car in service roles and possesses a B.A. in Political Science from West Virginia University.