Ethan Xue

Ethan joined OPPO in 2012, where he worked with the team to oversee China market. He was subsequently promoted to lead OPPO's training division, before he became responsible for marketing OPPO products in China. All these work helps OPPO to maintain its position as the top two brands in China. In his new role, Xue will take responsibility for leading product, marketing and sales across the region, guiding strategies and adding impetus to the further development of OPPO in MEA.